American Red Cross- Public Relations/Advertising Support

OVERVIEW

Type of Internship: Advertising, Public Relations

Organization Name	American Red Cross
Address, City, & State	4115 South Access Rd. Chattanooga, TN 37406
Intern Position Title	Public Relations/Advertising Support
Position Summary Briefly describe the nature of the intern's work	Exact duties and focus can be adapted for either PR, Advertising or Communication program needs. Typical responsibilities can include media writing (news articles, press releases, etc); helping establish a plan for using local media and social media for promotion; planning and executing promotions for Red Cross programs, special events, and volunteer recruitment.
Department	Management/General
Reports To	Devry Dennis (Devry.Dennis@redcross.org) or Celeste Greene (Celeste.greene3@redcross.org)
Pay Grade or Stipend	May take free American Red Cross training courses as available (CNA excluded)
Internship Available During	Summer Term(s), Spring, Fall
Work Schedule/Hours	Flexible, some virtual work available (will work with student's schedules)

DESCRIPTION

Duties & Responsibilities
Outline the major tasks that the intern will complete

Exact duties may be adapted according to a student's program:
Plan and execute communication through articles, press releases, traditional media spots, social media and other channels to help promote various Red Cross programs and services
Interview Red Cross students and volunteers to get information for stories
Submit articles and press releases for publication to local news media
Develop a marketing calendar/newsletter articles
Supporting volunteer recruitment efforts through advertising and communication

Skills & Qualifications
Outline the skills the intern will need to successfully fulfill your expectations.

Be able to write news articles, human interest stories and press releases that promote the American Red Cross programs and special events

APPLICATION - What should a prospective intern do to apply for the position?

Process
Describe the application
process.

For general information and inquiries about this position, contact Devry Dennis (Devry.Dennis@redcross.org) or Julia Wright (julia.wright@redcross.org). To begin the application process, contact Celeste Greene, volunteer recruitment specialist, at celeste.greene3@redcross.org or 423-682-0943.

SUPERVISOR - What qualified communication professional will supervise the Intern?

Supervisor's Name	Julia Wright
Title	Executive Director
E-mail Address	julia.wright@redcross.org
Telephone Number	265-3456
Fax Number	265-8952

Communication Internships