New website is on the rise
Lee University is gearing up to launch a new website in the coming months that will feature larger-than-life photography, bold fonts and the integration of social media as it strives to tell the “Lee story.”
“We believe that Lee has an experience to offer that no one else has,” Nate Tucker, director of IT Systems, said, “and we want to offer that experience electronically through the website.”
Lee made its debut appearance onto the World Wide Web when it launched its first website in 1997. Though this initial site was extremely basic, Lee’s online presence has evolved over the years.
The website made its first changes in 1999, adding a more colorful design and allowing for the release of online news articles as Lee attempted to further its brand. However, the site was eventually thought to be cluttered, and the third version of the Lee website was born, stepping back to a more basic design.
The goal of this third site was to facilitate smooth navigation. Thus, features were implemented such as the scrolling iframe and the group headings (About Lee, Academics, Athletics, etc.) that are still listed across the website today.
In 2005, the site transformed again when the fourth version was put into place. This version remains active as the current Lee website.
The changes, however, won’t stop there as Lee’s IT team prepares to send the site into its fifth cycle.
“We are after a fresh site and fresh content,” Tucker said.
The actual look and feel of the campus will be pulled into the new web pages while highlighting the unique aspects of Lee, such as the Service Learning and Global Perspectives programs.
The central focus of the new site will be on recruitment as it incorporates a clean and open presentation of captivating images, a stronger use of social media and simple navigation throughout.
The Whiteboard Network is responsible for the graphic design of the new website. Also helping to tell the Lee story is the Alderman Group, which will contribute the strategic content design for the project.
Stay tuned for more news and information to come!